SEO or Search Engine Optimization is very important thing to get ranked on top. Think about your website. You have thousands of posts but those do not get ranked. You do not get traffic on your site. At the end of the day, you can not think about your website monetization.
So to get ranked or to reach your desired audience, you must do proper SEO for your Website. In this article, I am going to describe all about Page SEO and how to SEO for WordPress Websites.
Many people think only about money. They don’t think about the quality and don’t try to give something to the internet that really adds value to someone’s life.Though bloggers make money, it comes from passion and dedication. They spent a big portion of their life providing quality information to us. So They deserve a minimum value for it. Anyway, let’s get back to the point. Without SEO we can not reach your audience.
As I said, whatever the website is, You need the traffic. Your Branding, promotions, and success everything is depending on traffic. You may have a local business, or you may have an online business. But End of the day if you can manage good traffic, You can convert that traffic into sales. Let’s talk about SEO now. How SEO works and how to SEO for y our WordPress site.
Search Engine Optimization is a process or a way you can optimize your site so that all the Search Engines can detect your site and can apply their algorithm to set a position for your site. So now you have to think about the position. Okay before going to the in-details, I would like to clarify something about the Search Engine. I found many people think only Google is a Search Engine. But it’s not actually. There are many Search engines available on the market like Bing, Yahoo, Baidu, AOL, Ask.com, DuckDuckGo, etc.
Those are also the search engines. But the interesting thing is that Google the Giant between all of the search engines. If you can be the master of Google Search Engine, No one can bid you. It’s all about maintaining the google rules and regulations, doing all the steps that Google recommends. Follow the steps that google recommends to do. And Finally, the main thing is wonderful Content that can really help the peoples. There is a good word on Content marketing which is “Content is the King”. Whatever the process or method you follow, those will not work for you if your content is not good enough. So you should focus on your content. Then you may work on the optimization part.
Google Search Engine Factors
Though There are many search engines available, you should work only with Google just because of the large number of its users. So Just target google and work for the optimization to rank on it. And inside google, there are many more factors that you have to think about. Over 90% of the users don’t get the second page to look for their results. That means you have to set your position on the first page anyhow. Without achieving this you can get the organic impression and traffic.
Page Rank (PR) is basically a formula that adds the value of a page by looking at the quality and quantity of other pages that are already ranked which are linked to it.
Kind of SEO
There are two main kinds of SEO. One is One Page SEO and another is Off page SEO. Both SEO is important. Both directly play the vital role to rank your site. I am going to talk briefly about these two types of SEO. And then I will talk about WordPress SEO and how to SEO for WordPress sites.
On Page SEO
On Page SEO is the process where you can do all the steps inside your website to improve your website ranking for the search engine. This is very easy rather than off page SEO. If you follow some guidelines and do some steps then you will be able to do on page SEO. If your website has 100 posts, Then you have to do On page SEO for your 100 posts. And WordPress SEO means the On page SEO. So I am going to talk about everything that is possible to do for on page SEO for your WordPress site. In this tutorial we will be focused on the on page SEO into WordPress.
Main factor about On Page SEO
Though On page SEO is easier than Off page SEO. But it is very important from where you construct your pages and implement all the techniques to index your site with a good position. If you can complete a perfect or proper On page SEO then it’s just a matter of time to get traffic. You can apply various strategies to get traffic. Below is some core factors of On Page SEO.
- Keyword Research
- URL Optimization
- Meta Tags
- Header Tags
- Content Optimization
There are some more but those are the main on page SEO factors I listed. Let’s talk about every single topic in brief.
Keyword Research is the process of finding and analyzing the keyword or the search terms that people enter into a search engine to get the information. This is a very important step where it will be decided that your website will be sustainable or not. Or it will be visible to the people or not.
Suppose you want to write a topic on your site. And the topic you selected is a very high search volume. And All the sites that rank for this keyword are very popular. And their DA(domain authority) and PA(Page Authority) is so high. So as a newbie you can not bid them. So you will never be able to reach the top position by replacing them. So whenever you will research the keyword for your blog. Please select the keyword that has less search volume and then analyze the competitor. And then write the content for that keyword. Though Keyword Research is out of the work I mean it’s not the task that you can do within your website. But It’s the first and very important step where the journey begins.
A short and precise URL or link is preferable for your page or post. The URL structure should be keyword based not in other formats like date time or numeric. The first 3 to 5 words of your URL are more important. So if you can set your keyword on our URL that will be the best practice. Use hyphens to separate the words. Do not use the capital letters in the URL. If you can maintain all your post URL structure definitely you will get a good page rank in search engines. But do not over use keywords. Google algorithm will detect it and your site will be penalized for it.
Meta Tag is one of the most important parts of on page SEO. you can complete these steps very carefully. There are four fundamental components of Meta tags. Those are meta title, meta description, meta keywords and meta robot tag.
Meta title describes the main topic or title for the page to the search engine users. A perfect meta title should not exceed 70 words. It’s better to keep the title length between 55 to 65 words. And Meta title should contain all the important keywords that give a very clear idea about your page content.
A meta description is a web page information where a webmaster can point out the important topic which has been explained into the page or post. It’s very important to gain your click through rate (CTR). If you can place the important keyword on your meta tag that is exactly the users are looking for then you have a high chance to get clicked.
Meta Keywords is a specific type of meta tag that helps the search engine to detect the exact topic of the page. And obviously its not a single keyword. Its a series of multiple keywords where the keywords can be different but the actual topic meaning will be the same for the keywords.
Meta robot tag
Meta Robot Tag is a facility that can enable you to instruct your search engine whether it will index your page or not. And there are some other parameters also available for it. You can do index or no index for the pages, you can set do follow or no-follow for the links etc. But it’s better to keep those as default. For the link you may use the attribute but for other options you should not use it.
Header Tag also known as heading tag is very very important for One Page SEO. Google like the decorated content. So if you can simplify your large content part to part by using proper heading that will be much easier to read. And your reader will get the point by the article easily.
As I said before Content is the king. If you write wonderful content. People will definitely read it. Though you have to do some SEO. But it will be easier to reach your audience. Professional content optimization always focuses on the specific keywords. Because your post will be ranked by the keyword. So you have to think about the focus keyword. Where the focus keyword is present on the entire article or not. If present then what the ratio. The ratio should be 1 – 2 % per 100 words.
Now You got the point of what SEO is all about. Those are the major things that you need to know for on -page SEO. Again I want to be clear that I am only talking about On page SEO here. If you can implement all the things that i just talked about then you will be completed our on page seo. So how you can do that inside your WordPress will be discussed now.
WordPress On Page SEO:
As you all know WordPress has a rich developer community so it has thousands of free and premium plugins that can solve your problem. As we want to do our on page SEO inside our website. So We have to use some plugin to achieve this. First of all the content and meta information optimization there have many plugins named Rank Math, SEOPress, All in one SEO pack, Yoast SEO etc. In this tutorial we will talk about Yoast SEO plugin. How to do on page SEO using Yoast SEO plugin.
Installing and activating the plugin
First of all you have to download the plugin. Then you need to install it. Of if you just click on Add New plugin from the plugin option, you will get it. Once you will install it you don’t need to set any functionality. You have to focus on the page or post you need to do on page SEO.
SEO with Yoast SEO plugin
Let’s say you have a post called Best Superbike showroom in Dubai. So this is your keyword and against this keyword you have to do on page SEO. As usual you have to write a perfect and informative article based on this keyword. Your keyword should be 4 to 6 times per 1000 Words. And Don’t forget to use your keyword in the Heading and subheading. And also your related keyword into your paragraph.
If you remember, I already mentioned the SEO factors. Now you need to implement those using Yoast SEO. By using this plugin you will be able to set a Meta description, Focus Key phrase, SEO title. You can customize your SEO title. It basically first takes the post title and places a hyphen and then shows the website title.
After writing your post and setting up the On page SEO using this plugin you will also get some other facilities like showing errors or give you the hints from where you should improve your article etc. If you just follow the plugin guidance properly you will be able to do a complete on page SEO.
So this is all for today. Hopefully this tutorial helps you to learn about the On page SEO. If you have any questions please comment below. And if you want to get updated content. You may subscribe to us.
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